Deer Consumer Products Inc DEER Stock Analysis

About Deer Consumer Products Inc

Deer Consumer Products, Inc. (Deer), is a Chinese designer, manufacturer and seller of small home and kitchen electric appliances. Deer develops, promotes, manufactures and sells a range of products, including blenders, juicers and soy milk makers. Its products are sold both in the China domestic market and to export markets. In the China domestic market, its products target China's growing middle-class and are sold primarily under the Deer brand name, as well as under one store brand for a retailer's private label programs. In the export market, the Company manufactures its products for overseas consumer products companies who sell them under brand names, including Black & Decker and Betty Crocker Kitchens, as well as store brands for retailer's private label programs. As of December 31, 2011, the Company operated 13 tooling houses, 291 injection-molding machines, 27 production lines and possess an annual production capacity of 14 million units.