GIPS Standards: Global Investment Performance Standards Explained

Before the Global Investment Performance Standards existed, investment firms could cherry-pick their best-performing portfolios, select flattering time periods, and present misleading track records to prospective clients. The GIPS standards, maintained by CFA Institute, established a voluntary ethical framework that ensures investment performance is calculated and presented fairly, consistently, and comparably across firms worldwide. This guide covers the current 2020 GIPS Standards — what compliance requires, how composites work, what verification actually means, and the most common mistakes firms make.

What Are the GIPS Standards?

The Global Investment Performance Standards (GIPS) are voluntary ethical standards for calculating and presenting investment performance. Maintained by CFA Institute, GIPS provide a standardized framework that allows investors to compare track records across firms on an equal footing — regardless of geography, asset class, or firm size.

The core principles behind GIPS are fair representation and full disclosure. Under the GIPS Standards for Firms, investment management firms can claim compliance by meeting all applicable requirements. (CFA Institute also publishes separate GIPS Standards for Asset Owners, but this article focuses on the firm standards.) Individual portfolio managers, consultants, and software vendors cannot claim compliance. Importantly, GIPS compliance is not just about math. It requires operational infrastructure: a formal firm definition, documented discretion policies, recordkeeping procedures, and the delivery of required GIPS reports to prospective clients.

Key Concept

GIPS compliance is binary — a firm either complies with ALL requirements or it cannot claim compliance at all. There is no such thing as “partial GIPS compliance” or compliance “except for” certain provisions. A firm must meet every applicable requirement to make the claim.

Historical Development

GIPS evolved from the Association for Investment Management and Research Performance Presentation Standards (AIMR-PPS), first published in 1993 as a North American standard. In 1999, the first edition of the Global Investment Performance Standards was released, extending the framework internationally. The standards underwent major revisions in 2005 and 2010, culminating in the current 2020 edition (effective January 1, 2020), which is now adopted in over 40 countries. CFA Institute survey data consistently shows that a majority of institutional asset owners either require or ask about GIPS compliance during manager selection.

What Does GIPS Compliance Mean?

GIPS compliance must be applied on a firmwide basis. A firm cannot claim compliance for its equity products while excluding its fixed-income strategies, or claim compliance for one office but not another. Every discretionary, fee-paying portfolio across all strategies must be assigned to at least one composite. (Under the 2020 standards, pooled-fund-only strategies that are not offered as segregated accounts do not require a separate composite, but must still be accounted for in the firm’s GIPS reporting.)

The starting point is defining “the firm” — a distinct business entity that is held out to clients or prospective clients as an investment manager. For example, a bank’s institutional asset management division might define itself as “the firm” separately from the bank’s retail brokerage operations, provided the division operates with autonomous investment decision-making authority.

Composite Construction Basics

At the heart of GIPS is the concept of composites. A composite groups together all fee-paying, discretionary portfolios that share a similar investment mandate, objective, or strategy. Every portfolio meeting these criteria must be included — firms cannot exclude accounts that performed poorly.

Common Violation

When a poorly-performing portfolio is closed, firms must keep its historical returns in the composite through its last full measurement period. Removing terminated portfolios to improve a composite’s track record is one of the most common GIPS violations — and one of the very practices the standards were designed to prevent.

Input Data and Calculation Methodology

GIPS prescribes specific requirements for the data and methods firms must use when calculating performance:

  • Fair value — portfolios must be valued at fair value (not historical cost or book value)
  • Trade-date accounting — transactions must be recorded on the trade date, not the settlement date
  • Accrual accounting — interest income must be accrued; dividend accrual is recommended but not required

For return calculation, GIPS defaults to time-weighted returns (TWR) because TWR removes the effect of client-driven cash flows and isolates the manager’s investment decisions. For a detailed comparison of return methodologies, see our guide to time-weighted vs. money-weighted returns.

Pro Tip

GIPS defaults to TWR, but money-weighted returns (MWR) are permitted when the firm controls external cash flows and the composite or pooled fund is closed-end, fixed-life, fixed-commitment, or materially illiquid. For private market investments, since-inception MWR is commonly used when these conditions are met, though TWR remains an option. The key distinction is who controls the cash flows — if the client does, TWR is required.

How GIPS Composites Work

Composite construction is one of the most operationally demanding aspects of GIPS compliance. Firms must establish and document clear policies governing how portfolios enter and exit composites:

  • Discretion — the firm must define what constitutes a “discretionary” portfolio (one where the manager has sufficient authority to implement the intended investment strategy) and apply that definition consistently. Normal client-imposed restrictions — such as prohibiting tobacco stocks — do not automatically make an account non-discretionary
  • Inclusion — all discretionary, fee-paying portfolios following a given strategy must be included in the appropriate composite on a timely, documented basis
  • Terminated portfolios — historical returns must remain in the composite through the last full measurement period before termination
  • Minimum asset levels — firms may set minimum portfolio sizes for composite inclusion, but must document and apply these thresholds consistently
  • Carve-outs — under the 2020 standards, segments carved out of multi-asset portfolios may be presented as standalone composites if they are managed with their own allocated cash and the allocation methodology is applied consistently, with additional disclosure requirements
Composite Construction Example

Consider an institutional asset manager — similar in structure to firms like T. Rowe Price or MFS Investment Management — that defines a “U.S. Large-Cap Growth” composite benchmarked against the Russell 1000 Growth Index. The composite includes all discretionary accounts above $2 million that follow the large-cap growth mandate. At the end of Q3:

Portfolio Status Composite Action
Portfolio A ($15M) Terminated in August Historical returns remain through July (last full month)
Portfolio B ($8M) Active, discretionary Included — meets all criteria
Portfolio C ($3M) New, funded in September Enters composite at start of Q4 (next full period)
Portfolio D ($1.5M) Active, discretionary Excluded — below $2M minimum

What Must a GIPS Report Include?

A GIPS composite report (called a GIPS Composite Report under the 2020 standards) must present a minimum of 5 years of annual performance — or since inception if the composite has existed for fewer than 5 years — building to 10 years over time by adding one year annually.

Firms must present gross-of-fees or net-of-fees returns (they may present both, but are not required to show both). An appropriate total return benchmark reflecting the composite’s strategy must be shown alongside composite returns. If no appropriate benchmark exists, the firm must disclose why none is presented.

Required disclosures include: the firm definition, composite description, fee schedule, number of portfolios, composite assets, total firm assets, and a measure of internal dispersion. When monthly returns are available, firms must also present the 3-year annualized ex post standard deviation for both the composite and the benchmark. The 5-year track record requirement, combined with annualized return presentation, ensures prospects can evaluate performance across meaningful time horizons.

Year Gross Return Net Return Benchmark # Portfolios Composite Assets ($M) Total Firm Assets ($M) Internal Dispersion 3-Yr Std Dev (Composite) 3-Yr Std Dev (Benchmark)
2024 18.4% 17.5% 16.8% 42 3,850 28,400 1.9% 16.2% 15.8%
2023 22.1% 21.2% 21.5% 39 3,420 26,100 2.1% 17.8% 17.1%
2022 -24.6% -25.3% -23.9% 37 2,680 22,500 3.4% 19.5% 18.9%
2021 15.7% 14.8% 14.3% 35 3,150 24,800 1.7% 18.3% 17.6%
2020 28.9% 27.9% 27.2% 33 2,900 23,200 2.8% 19.1% 18.4%

Sample GIPS Composite Report data for a U.S. Large-Cap Growth Composite benchmarked against the Russell 1000 Growth Index. In practice, firms like J.P. Morgan Asset Management and Wellington Management publish GIPS-compliant reports with this structure. Actual reports include additional required disclosures, compliance statements, and footnotes.

GIPS Verification vs. Performance Examination

GIPS offers two levels of independent review, and understanding the distinction between them is critical for both firms and investors evaluating manager claims.

Verification

Verification is a voluntary, firmwide process conducted by an independent third party. Firms such as ACA Group, one of the largest GIPS verification providers globally, conduct these engagements. The verifier tests whether the firm’s policies, processes, and procedures are designed to present performance in compliance with GIPS and whether composite construction requirements have been followed on a firmwide basis. Verification does not assure the accuracy of any specific composite’s return calculations.

Performance Examination

A performance examination is a composite- or pooled-fund-specific review that tests whether the actual return calculations and data for a particular composite are correct. A performance examination may be performed concurrently with or after verification for the covered period. It provides a deeper level of assurance than verification alone, but only for the specific composite examined.

Key Distinction

Verification tests whether a firm’s processes and procedures are designed for GIPS compliance. It does NOT verify individual composite return calculations — that is a separate “performance examination” at the composite or pooled fund level. Neither verification nor performance examination is currently required by GIPS, but both are strongly recommended.

GIPS also includes advertising guidelines that allow firms to reference compliance in advertisements using shorter, prescribed compliance claim language. Separately, after-tax return reporting is treated as guidance only — it is not a general GIPS requirement and varies by country.

GIPS Compliance vs. Non-Compliance

Understanding the practical differences between GIPS-compliant and non-compliant performance presentations helps investors evaluate the reliability of the track records they see during manager selection.

GIPS-Compliant Firm

  • Includes all required portfolios in composites
  • Uses permitted return methodology (TWR or MWR where allowed)
  • Clearly labels fee treatment (gross and/or net)
  • Presents required benchmark and disclosures
  • Retains terminated portfolio history in composites
  • Documents all policies and procedures

Non-Compliant Firm

  • Cherry-picks portfolios or time periods for marketing
  • Uses impermissible methodology for the fund structure
  • Omits fee treatment labels or required disclosures
  • Restates or removes history selectively
  • Excludes underperforming accounts from presentations
  • Misuses verification language or makes unsubstantiated claims

Common Mistakes

These are the errors firms most frequently make when attempting GIPS compliance — and the ones investors should watch for when evaluating manager presentations.

Most Common Violation

Claiming “partial compliance” is the single most common GIPS violation. The standards are explicit: a firm must meet ALL requirements to claim compliance. Saying you comply “except for” any provision is prohibited and may constitute fraudulent advertising in some jurisdictions.

1. Claiming partial compliance — “We comply with GIPS except for…” is explicitly prohibited. GIPS compliance is all-or-nothing, firmwide.

2. Excluding poor-performing portfolios — All discretionary, fee-paying portfolios following a given strategy must be included in the appropriate composite, regardless of performance.

3. Confusing verification with audit — Verification tests whether a firm’s processes and procedures are designed for GIPS compliance on a firmwide basis. It is not a financial audit and does not verify individual composite return calculations.

4. Removing terminated portfolios — When a portfolio is closed, its historical returns must remain in the composite through the last full measurement period. Removing terminated portfolios to improve a track record is a direct violation.

5. Presenting returns without proper fee labeling — Returns must be clearly labeled as gross-of-fees or net-of-fees, and the firm’s fee schedule must be disclosed so prospects can assess the impact of fees on performance.

6. Using inappropriate benchmarks — Presenting a price-only index (which excludes dividends) as a benchmark, selecting a convenience benchmark that flatters the composite, or changing benchmarks opportunistically without disclosure all violate GIPS presentation requirements.

Limitations of GIPS

While GIPS significantly improves the quality and comparability of performance reporting, the standards have inherent limitations investors should understand:

1. Voluntary and self-declared — No regulatory body mandates GIPS compliance. Firms self-declare their compliance status, and enforcement relies on industry norms, investor due diligence, and the optional verification process.

2. Compliance does not guarantee performance — GIPS ensures fair and transparent reporting, not investment skill. A fully compliant firm can still underperform its benchmark consistently.

3. Composites can obscure individual variation — A composite showing an 8% return might contain portfolios ranging from 4% to 12%. The required internal dispersion measure helps, but does not fully convey the range of client experiences.

4. Private market complexity — Provisions for private equity, real estate, and other private market investments introduce significant complexity around fair value estimation, vintage year grouping, and return methodology, which can involve subjective judgments.

5. Cost of implementation — Achieving and maintaining GIPS compliance requires substantial investment in systems, documentation, staff training, and potentially third-party verification — costs that smaller firms may find prohibitive.

Frequently Asked Questions

No. GIPS compliance is entirely voluntary — no regulator mandates it. However, it has become a de facto industry expectation for institutional asset managers. Most requests for proposal (RFPs) from pension funds, endowments, sovereign wealth funds, and investment consultants ask whether the responding firm is GIPS-compliant. While no law requires compliance, some jurisdictions may treat false claims of GIPS compliance as fraudulent advertising. CFA Institute, which maintains the standards, encourages but cannot compel adoption.

Verification and performance examination are two distinct levels of independent review. Verification is firmwide — a third-party verifier tests whether the firm’s policies, processes, and composite construction procedures are designed to comply with GIPS. It does not assure the accuracy of any specific composite. A performance examination is composite- or pooled-fund-specific — it tests the actual return calculations and data for a particular composite or pooled fund. A performance examination may be performed concurrently with or after verification for the covered period. Neither is currently required by GIPS, but both are strongly recommended.

No. GIPS compliance must be claimed on a firmwide basis. A firm cannot claim compliance for its equity composites while excluding its fixed-income or alternatives products. All discretionary, fee-paying portfolios across all strategies must be assigned to composites (though under the 2020 standards, pooled-fund-only strategies not offered as segregated accounts have specific reporting provisions). A firm can define itself as a distinct business entity — for example, the institutional asset management division of a larger bank — but once defined, compliance must cover everything within that entity’s scope.

A GIPS composite is an aggregation of one or more portfolios that are managed according to a similar investment mandate, objective, or strategy. Composites are the primary unit of performance reporting under GIPS. Every discretionary, fee-paying portfolio must be included in at least one composite. The purpose of composites is to prevent cherry-picking — by requiring firms to group all portfolios following the same strategy, GIPS ensures that the reported performance reflects the experience of all clients in that strategy, not just the best-performing accounts.

Disclaimer

This article is for educational and informational purposes only and does not constitute investment advice. The GIPS standards are maintained by CFA Institute and are subject to periodic updates. Always refer to the official GIPS Standards documentation for the most current requirements. Consult a qualified professional for compliance guidance specific to your firm.